A closer look at BetU’s integration with BetRadar

What does BetRadar provide sports betting clients, such as BetU, that makes them such a titan in an ever-growing industry?

Brent Booher
September 2, 2021
September 2, 2021

As we approach the launch of the BetU betting platform, we’ve received several questions about how we will go about setting the odds for any given sports or esports event.


The answer to this riddle is our integration with BetRadar, one of the most notable providers of sports data and digital content all around the world.


BetRadar is a brand of SportRadar, and has been a vital resource in the sports betting industry for the past 20years.


What does BetRadar provide sports betting clients, such asBetU, that makes them such a titan in an ever-growing industry? The answer is, just about everything related to sports betting that you could think of.


BetRadar provides all of the required services to run a successful and secure bookmaker operation, such as:

·      pre-match odds making services

·      providing live odds and data for in-game wagering

·      risk & liability services

·      betting stimulation tools

·      live streaming services for various sports and esports alike

·      innovative gaming solutions and e-sports betting services


BetRadar’s services have helped the company rack up a portfolio where they provide services to more than 900 sports betting operator customers in over 120 countries across five different continents!


Notable clients of theirs include FanDuel Sportsbook, DraftKings Sportsbook, William Hill, Coral, bet365, Ladbrokes, PaddyPower, and more.


In addition to servicing numerous sports betting operators,BetRadar has partnerships with the NBA, Major League Baseball, National HockeyLeague, NASCAR, Electronic Sports League, and more.


At BetU, we could not be more excited to become the latest sports betting operator to use the powerful services that BetRadar provides to sports bettors everywhere.  

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